Trade marks, designs and advertising

BarentsKrans has an excellent reputation in the field of trade mark, design and advertising law. The IP & Technology attorneys’ focus is on the effective and efficient protection and commercialisation of clients’ products, brands and designs, both online as well as offline. They regularly represent well-known brands, for instance in the field of food & beverages, sanitary fittings, media & (outdoor) advertising, energy, household products, energy and online payment methods. The team is often involved in multi-jurisdictional disputes, which means that we are familiar with working closely together with clients and law firms abroad.

The attorneys of BarentsKrans are very experienced in conducting (cross-border) infringement, invalidity and cancellation proceedings before various courts, as well as opposition proceedings at the BOIP and EUIPO and domain name arbitrations (SIDN and WIPO). We assist clients with large scale enforcement projects, also in cooperation with Customs authorities, and battling illegal parallel import. We also assist clients in disputes regarding misleading and comparative advertising and unfair trade practices. The team has specialist expertise in pharmaceutical advertising.

In addition, the IP & Technology department assists on strategy, portfolio management and commercialisation of trade marks, designs and product get-up. We assist clients in drafting, and negotiating transactions, including trade mark license agreements, co-branding agreements and co-existence agreements. We act as sparring partners for clients that are preparing for the launch of new products and advertising campaigns.

Examples of recent matters:

  • Representing a major Dutch energy and utilities company in enforcing its trade mark rights, inter alia through opposition proceedings
  • Assisting a well-known household products brand in enforcing its trade mark, design and copyrights against infringement, including Chinese counterfeit
  • Representing a private label company and a number of supermarket chains in trade mark infringement and cancellation proceedings against a leading German/Swiss fruit drinks company
  • Assisting an American Bitcoin infrastructure company in the enforcement of, inter alia, its trade mark and trade name rights against a former business partner




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