13 November 2025
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BarentsKrans advises Public Matters on partnership with Whyte Corporate Affairs and launch of Whyte EU

BarentsKrans advised Public Matters on its strategic partnership with Whyte Corporate Affairs, resulting in the creation of the largest independent corporate affairs advisory group in the Benelux. The transaction marks a double milestone: the combination of two market leaders in public affairs and strategic communication, and the simultaneous launch of Whyte EU, a new European public affairs firm based in Brussels.

The transaction was supervised by Michiel Martin and Jesper Vink.