Scheveningen family-owned fish wholesaler W.G. den Heijer & Zn. B.V. is strengthening its position in the fish chain by acquiring fish wholesaler Pronk Hollandvis B.V. in Scheveningen. The acquisition is a result of a decades-long and good relationship between the two companies and families. Both companies have an impressive history and share the same passion for fish and related products, along with the appropriate quality and service. Pronk Hollandvis is a well-known fish wholesaler supplying fish retailers, the Randstad catering industry and foreign buyers. This perfectly matches Den Heijer’s vision of growth and new opportunities for further development.

BarentsKrans advised Pronk Hollandvis on its acquisition by Den Heijer. The transaction involved both the sale of shares and real estate. The BarentsKrans team consisted of Jeffrey Koenecke, Robert-Jan Zwaan, Lisa Kate Palmer and Sophie Hulstein.